AT&T Research Paper Example | Topics and Well Written Essays - 500 words

AT&T - question Paper ExampleAs such this product will serve the needs of the young and gist aged individuals and families looking for amusement on the go. Apart from this, the durability and reliability of the product is another fundamental quality variable which can play important role in satisfying the needs of the customers. later on sales go, good warranties as well as good coverage for the mobile phone services are some of the key needs of the target market to be satisfied. It is critical to note that tighten needs to perfect its strategy in order to continue to serve the market. As such incessant focus on improving the focus on the customer coupled with better delivery and service. (Kotler and Keller). AT&T needs to develop an extensive off-line and online distribution mechanism in order to advance the customers to obtain the product with relative ease. It is also important that AT&T must develop an alternate channel for distribution. As such, this product will fulfi ll the needs of those customers who are willing to enjoy entertainment on the go and belong to middle income level group.